1. Source
Every changeable fact is tied to a manufacturer, retailer, or other recorded source.
Independent beauty comparison research
Affordable beauty alternatives, compared with data.
Structured product facts, source provenance, and clearly stated limits—so similar does not become “the same.”
Pilot status
Evidence before scale
10 benchmark products and 5 comparison briefs are in the research workflow. Only records that complete publication checks will be listed as recommendations.
How comparisons work
2. Normalize
Ingredient lists are standardized with explicit aliases while preserving their original order.
3. Explain
We show similarities, important differences, evidence quality, and what remains unknown.